AG Innovation Initiative

The Kansas State College of Agriculture recently launched NextGen K-State. Martinez Media and Marketing Group conducted interviews to capture the ideas and benefits of the Ag Innovation Initiative as part of the strategic plan. The Goal: Raise awareness and support for the Ag Innovation Initiative.

I assisted the MMMG team with production setup and content creation. I reviewed transcripts and developed a content matrix for seven interviews. The content matrix included the name and title of the interviewee, quote, timestamp, and topic. The content matrix ensures the MMMG team can easily locate and utilize quotes.